Prudential Syariah participates in Jogja Halal Fest #2 with an approach that combines financial literacy, health and consulting. This activation exemplifies how attendee presence can be designed to be more interactive than simply showcasing products.
Programs delivered through company channels include Financial Coaching Clinics, free mini medical check-ups, education through the Sharia Knowledge Center, and consultations with marketers.
Financial coaching, light health checks, sharia knowledge education, and direct consultations with visitors.
Service-based activations help visitors gain immediate benefits during the festival. For participants, this format also opens up deeper conversations regarding family needs, financial planning, protection and halal lifestyle.
Financial Coaching Clinic provides a more personal consultation space than a one-way presentation. Visitors can bring questions that are close to their lives, while accompanying staff can explain sharia financial principles and options according to the needs presented.
Mini medical check-up adds a reason for visitors to interact with the booth. This simple service connects conversations about protection with health awareness, so that the message conveyed feels more concrete and does not stop at product promotions.
For organizers, activations like this enrich the festival experience. Each tenant can be encouraged to bring programs that match their expertise—product demonstrations, consultations, short classes, inspections, or knowledge-sharing sessions.
The approach also helps brands build more meaningful relationships. Success is not only measured by the number of brochures distributed, but by the number of consultations, quality of interactions, and follow-up that occurs after the festival.
This kind of approach can be a reference for the next edition: each partner not only gains brand visibility, but also presents a program that is relevant, measurable and close to visitors' needs.